Director of Agency Social Media Operations
Director of Agency Social Media Operations
Location: On-Site - 4609 33rd Ave S, Suite 304, Fargo, ND 58104
Hours: Full-Time, Monday-Friday 8 AM - 5 PM
Company: Spotlight Media
Salary: $55,000 – $75,000 (Based on Experience)
About Us
Spotlight Media is a leading creative agency that’s growing and making waves with national clients. Based in Fargo, ND, we’re passionate about helping businesses thrive through innovative marketing solutions. From cutting-edge e-commerce to impactful campaigns, we specialize in turning ideas into results. We’re looking for a Director of Agency Social Media Operations to join our team and elevate our clients’ social media presence.
Quote from Founder & CEO Mike Dragosavich
“This isn’t just a simple social media management role. It’s much more exciting than that. Right now, we manage about eight clients' social media accounts, but we have learned that social is so much more. We pride ourselves on being content marketing experts. This includes social media, SEO, storytelling, articles, emails, and the content that tells prospective customers the story they need to invest. We are a progressive, technology and trend-driven company, and looking for an entrepreneurial-minded candidate who loves to think outside the box when it comes to content. Also, this is an environment where we are growing, and this candidate needs to thrive in a place where they will wear multiple hats and love variety in the workplace. Overall, this couldn’t be a more fun role for someone who lives and breathes creative content and execution.
What You’ll Do
1. Social Strategy Development
- Collaborate with clients to define social media goals and align them with broader marketing objectives.
- Build comprehensive strategies for long-term organic and paid growth.
2. Social Media Management
- Manage and grow multiple client accounts across platforms like Facebook, Instagram, LinkedIn, and more.
- Plan and schedule content, monitor performance, engage audiences, and implement campaign optimizations.
- Support the execution and optimization of paid social media campaigns.
3. Account Management
- Serve as the point of contact for clients regarding social media initiatives.
- Attend regular check-ins, provide updates, and maintain strong client relationships.
- Ensure deliverables are met with excellence and on time.
4. Content Marketing Support
- Assist with broader content initiatives such as magazine production, photoshoots, and content brainstorming sessions.
- Collaborate with creative and editorial teams to enhance marketing campaigns.
5. Content Creation
- Create compelling graphics and visuals using tools like Canva.
- Capture and edit social media-friendly photo and video content using our DJI tools or smartphones.
- Apply basic video editing skills to produce shareable content.
6. Results-Driven Execution
- Monitor performance through analytics dashboards and tracking tools.
- Provide regular reporting and insights to clients, demonstrating ROI and areas for improvement.
- Continuously refine strategies based on data and performance trends.
What We're Looking For
- Content Creation Tools (Canva, AI, Video, etc.): 3/5
- Organic Strategy: 5/5
- Multi-Account Management: 5/5
- Paid Social Media Campaigns: 4/5
- Analytics & Reporting: 5/5
- Project Management: 5/5
- Client Communication: 5/5
What Your Day Looks Like
No two days are exactly alike in this dynamic role, but here’s a look at what a typical day might include:
Social Media Strategy & Planning
Start the day by developing tailored social strategies for a mix of clients. You'll map out calendars, audience targeting, and key content themes while syncing with account managers to ensure alignment.
Social Media Management
Oversee daily organic and paid content scheduling, audience engagement, and performance checks across platforms like Facebook, Instagram, and LinkedIn. You're the engine behind each client's growing online presence.
Account & Client Management
Participate in client meetings and manage ongoing communications to keep projects aligned and on track. You'll be both strategist and trusted advisor.
Content Marketing & Production Support
Support content creation efforts across Spotlight Media’s platforms—from assisting in photo shoots to contributing to content strategy for print and digital publications.
Hands-On Content Creation
Use Canva, DJI tools, and your smartphone to create and edit photo and video content that performs on social. Your creativity fuels our client brands.
Analytics & Results
Wrap up the day reviewing analytics, preparing reports, and adjusting strategies based on what's working. You're constantly learning from the data and using it to improve results.
Why Join Us?
- Work That Matters: Help businesses grow by building impactful social strategies.
- Growth Opportunities: Be part of a team with leadership focused on professional and personal development.
- Collaborative Culture: Fast-paced and supportive environment where creativity thrives.
Perks & Benefits
- Medical Insurance (50% employer paid for employee)
- Vision Savings Pass (discount program)
- Life and Disability Insurance (100% employer-paid for employees)
- Paid Time Off (18 days/year)
- Volunteer Time Off (8 hours/year)
- 6 Paid Holidays
- Matching Charitable Donations (up to $50/year)
- Individual Retirement Account (IRA)
- Summer Hours (office closes at noon on Fridays from Memorial Day to Labor Day)
Our Office & Culture
Located at 4609 33rd Ave S, Suite 304, Fargo, ND 58104, our office is a creative hub where innovation and collaboration come to life. With our team of talented professionals, Spotlight Media fosters a culture of authenticity, creativity, and excellence. We’re dedicated to helping our clients succeed while ensuring our team thrives in a positive and dynamic environment.
